D'rectory is a human edited general web directory of web sites that are:
- Of high quality
- Search Engine Optimise friendly
- Spam free
The web sites are organised via a simple category structure, which will become more complex as the listings increase. It is currently free for listings until enough quality mass has been achieved to convert to a paid for or free for reciprocal arrangement.
The objectives are to:
- Provide web sites target audience with an independent review, categorized by a topic, to decide if they want to use the web site
- Generate good traffic to web sites
- Improve the web sites search engine rankings by providing a back link
As a promotional offer, all web sites that are listed prior to the service converting to a paid/reciprocal business model are guaranteed to remain listed free for 5 years i.e. provide a reciprocal link in 5 years and the listing remains or after 5 years pay an annual fee.